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The more data you have in Salesforce, the more you need a Salesforce backup. The more data you have in Salesforce, the longer it takes to export your Salesforce information, and the more likely it is that a Salesforce administrator will mishandle a manual Salesforce backup.
In other words, the companies with the most to lose from a Salesforce data failure are the ones most likely to neglect their manual Salesforce backups. That’s like the most expensive house on your block having the least homeowner’s insurance.
Here’s how manual Salesforce exports work: Administrators can schedule weekly or monthly exports to kick off automatically, and can specify what data types are included in those exports. When the scheduled kickoff occurs, Salesforce will begin preparing the export. This is key.
Salesforce doesn’t let you schedule when a manual export is ready, it lets you schedule when a manual export will begin. While most exports are ready within 48 hours, larger jobs have been known to take as much as a week. If you’re running weekly Salesforce exports, it’s entirely possible (though unlikely) that a new export job will kickoff before the last one is complete.
The time it takes to build your regular manual Salesforce export will depend entirely on how much data you’re exporting and how much processing overhead Salesforce is consuming for other processes. Bottom line: your Salesforce administrator has no way of knowing exactly when a manual export will be ready for download.
Salesforce alerts admins of a completed export with an automatic email. Once that email is sent, Salesforce begins a 48-hour countdown, after which the downloadable .zip file is deleted. That’s a reasonable security precaution (and good data hygiene), but if your admin misses the alert email — and remember, she has no way of knowing when the job will complete or when to expect the alert email — it’s entirely possible the export link will expire before she can download your Salesforce data.
As such, companies with huge Salesforce data footprint have to have an admin on standby to ensure that whenever a manual export is ready, the data gets downloaded. Thus, it’s no surprise that Salesforce administrators, with plenty of other immediate tasks to deal with, don’t perform as many manual exports as they probably should — and that situation gets work for the largest Salesforce systems, as those admins are the busiest and those backups are the most time-consuming.
That’s why a fully automated, third-party Salesforce backup makes sense. Not because Salesforce doesn’t offer perfectly serviceable export functionality itself, but because your admins have better things to do than babysit their inboxes waiting for download alert emails that could come at any time.
Don’t waste your Salesforce admins’ time. Backup Salesforce automatically, every day.