Tag Archives: Backupify

The Future of the Cloud: Will AWS Continue to Dominate?

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Will AWS Continue to Dominate the MarketAmazon Web Services has been the dominant player in the cloud computing market since it first launched in 2006.  The cloud itself is projected to grow immensely in the next decade, and a decent percentage of that growth is directed at AWS, with research firms forecasting AWS’s revenues at $10 billion by 2016 and $20 billion by 2020.

As TechCrunch notes in the above article, Amazon has a first mover advantage due to the high cost for customers to switch providers.  And according to Bernstein’s research, the majority of businesses they interviewed would not change IaaS providers even for a 20% discount, as switching would bring new risks and added costs in the re-development of tools on the new provider’s API.  So AWS seems to be in a great spot.  But lately, we have started to wonder what the future of the cloud will look like.

James Staten, in his cloud predictions for 2013, thinks that we will stop equating the cloud with AWS.  There are already other players making moves in the market, including Windows Azure, Google’s Compute Engine, Rackspace, Verizon, IBM, HP, etc.  These haven’t yet made much of a dent, but Google recently announced increased investment in its cloud technology and Microsoft slashed its prices showing there are real competitors willing to go head-to-head with Amazon.

A Neovise analyst describes two battles in the IaaS market:  one for basic services such as computing, networking, and storage, and the other for higher-level services such as databases, security, disaster recovery, and running business applications.   The former, he says, is where competitors are starting to grab market share while the latter is where AWS still entirely dominates.

It certainly will be interesting to see where the cloud computing market goes.  New technologies might deflate AWS’s advantages or perhaps the cloud’s exponential growth will prove too big even for Amazon to scale fast enough leaving room for more players.

What do you think?  Will Amazon maintain its leading position, or will companies like Google and Microsoft make a big enough impact to dominate?   Tell us your thoughts in the comments below….


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Introducing The Best Way To Restore Google Drive Files – The GDrive Deleted Items List

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One of the constant internal debates we have at Backupify is about how to make restoring data to Google Apps as fast and easy as possible. There are two primary ways to find a deleted item to restore: search, and browse. If you remember the name of the document, but not where it was located, then search is the most useful. If you remember where the document was located, but don’t remember the name, then browsing is the most useful.

The default in Backupify has always been search because our user behavior surveys show that people are more likely to remember some part of the document metadata, such as the name, than they are to remember where it was located. But today we are excited to announce a third way to find deleted data that is even better than searching or browsing – the Deleted Items list.

Deleted Items

Two Backupify-ers, Ben Povlich from engineering and Ryan Harnedy from sales, came up with this idea at one of our internal hackathons, and we thought it was such a useful feature that we decided to polish it up and push it to customers as quickly as possible. If you have an Enterprise account and you login to your Backupify account today, you will see deleted items on your Google Drive backups page, and soon it will be rolled out to all accounts, regardless of plan. So, how does it work?

Backupify monitors Google Drive for each domain user that you have set up, and when something is deleted from Gdrive, we add it to the Deleted Items list when we next back you up. When you login, the list you see is the most recently deleted items which, more than likely, contains the item you want to restore. You can restore it from the backup to Google Drive with a simple click right from the Deleted Items list. No more searching, no more browsing, we serve the deleted item straight to you with no fuss.

What is so interesting about this feature is that it provides a new, innovative way to find the data you are most likely to restore, without relying on searching or browsing. It saves you time; which is the one thing we all need more of.

We are adding new functionality to Backupify all the time, and this feature is a great example of how we are always thinking about how to make your life even easier. So login and try it out. Let us know what you think via email or in the comments section.

And if you came to this post via a search for restoring data back to Google Drive, you should know that 32% of all companies on SaaS have lost data in a SaaS application. Don’t be one of them. Backup your Google Drive today with Backupify.

Suffering from a Google Apps Disruption? 5 Instances for Backup

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Google Apps Service ErrorSince earlier this morning, there have been some outage issues with Google Apps.  While Google is normally very reliable, this is a clear instance that shows they are not entirely perfect.   And while we are confident that in the long-run, we will get our data back, right now we can’t access any of our Gmail, Google drive, Google docs, calendar, contacts, or sites.

How might this be affecting you?   Here are five scenarios where accessing your information NOW is necessary.  In an instance where Google is down, the only way you could do so is through a service like Backupify.

  1. You have a meeting later today with a potential investor, but can’t access your pitch presentation in Google docs.
  2. You’re standing at the airport trying to remember which airline you are flying and can’t access your confirmation email.
  3. You think you are supposed to meet a customer today, can’t remember when, but can’t check your calendar.
  4. Your co-worker needs the phone # of a new client, but you can’t access your contacts to find it.
  5. Your CEO sent you an important report and asked you to download and print it for the morning meeting.

Backup your data now, so that even if you don’t lose it forever, you can access it anytime.

Will Malaysia Back Up its Google Apps?

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Yesterday, it was announced that Malaysia will adopt Google Apps for Education for over 10 million students, teachers, and parents throughout the country.  They have followed in the footsteps of the Philippines who uses Google Apps to connect 45,000 schools, 200 divisions, and 600,000 staff across more than 7,000 islands.  We were thrilled to find this out as the expansion of people using the cloud means our ability to help protect their data has grown as well.  So the big question in our head is – will the government of Malaysia back up its Google Apps data?


The problems around not backing up data are slightly different in education than they are outside of it.  Although user error remains the biggest culprit of data loss, there are particular instances specific to the education world that should be considered.  For instance, if a student is studying for an exam, but she can’t find her last few weeks of notes.  Or if a teacher is preparing for tomorrow’s class but misplaced his lesson plan.  We have even heard a story where a student wasn’t going to meet his deadline for an important paper.  He then purposefully deleted his Google doc and claimed to the teacher that “Google ate his homework”.  All these types of instances specific to Education raise the need for cloud backup even higher.

The solutions, luckily, are the same:  having a reliable automated daily backup like Backupify to ensure instances, however seemingly silly, do not disrupt the natural flow of classroom learning.  So, we encourage the Malaysian government to back up its data, as that’s an entire country’s worth of educational information that it can otherwise lose.

Why Backupify Is Redesigning Our Google Apps Product Interface

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We’re revamping the Backupify for Google Apps product interface, and I thought it would be a great opportunity to pull back the curtain on how the design process works at Backupify. Other than designing our new T-shirt (see below), this is my first major project since I joined the team as design director. In the first post, I wanted to talk a little about the reasons for the redesign of Backupify for Google Apps.

Rob May in the new Backupify logo t-shirt

Rob May, our CEO, likes the new T-shirt, but how will he feel about the new UI?

Our current interface has been around since we launched Backupify for Google Apps in 2010, when Backupify was just a handful of engineers holed up in a windowless room, fueled by coffee, bourbon and fevered dreams of securing the world’s cloud data.

The original Backupify office, circa 2010

Backupify 2010 - no windows, no designers

Much has changed since then. Web technology has matured, and improvements such as HTML5 and CSS3, responsive grids, and beautiful fonts allow us to create much richer and more pleasurable user experiences. So, the first reason for a product interface refresh is that every product needs a makeover every now and then, just to keep up with current standards and user expectations.

Backupify, too, has changed. Our office now has windows! (And a women’s bathroom.) We still have great engineers, and have added UI and graphic designers, front-end developers and product managers, who all share the same passion for providing the best cloud-to-cloud backup.

Most importantly, the needs of our users have evolved. Did you know that the first version of Backupify for Google Apps didn’t allow for restoring data? Yes, your Gmail messages, Google Drive documents, Calendar events, Contact entries and Google Sites were secure, but if you wanted to get back a deleted item, you needed to download it from Backupify and manually re-upload it into Google Apps.

As we’ve added one-click restore and other essential features, we tweaked the interface to accommodate them. However, since the Backupify for Google Apps interface wasn’t originally designed for a lot of this functionality, many of our coolest and most useful features are relatively hidden within the current design. While this may not be a huge problem for our more savvy users, it is not a good experience for those less familiar with the product.

Most of the IT administrators we talked to wanted users to be able to retrieve their items without calling the help desk every time. They wanted the tool to be very easy to use. “I just want to get in and get out” is what we heard from many.

To accommodate these evolving demands, we needed to redesign our interface from scratch. In my next post I describe how we did that and answer the burning question: “Just how many cappuccinos does it take to design a dashboard?”