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	<title>Backupify &#187; Backups</title>
	<atom:link href="http://blog.backupify.com/category/backups/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.backupify.com</link>
	<description>Backup, Export, and Manage your Online Data</description>
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		<title>Backupify Now Backs Up Local Files (Thanks to Google Drive)</title>
		<link>http://blog.backupify.com/2012/05/08/backupify-now-backs-up-local-files-thanks-to-google-drive/</link>
		<comments>http://blog.backupify.com/2012/05/08/backupify-now-backs-up-local-files-thanks-to-google-drive/#comments</comments>
		<pubDate>Tue, 08 May 2012 20:12:46 +0000</pubDate>
		<dc:creator>Rob Stevens</dc:creator>
				<category><![CDATA[About Backupify]]></category>
		<category><![CDATA[Backups]]></category>
		<category><![CDATA[Google Apps]]></category>
		<category><![CDATA[Google Services]]></category>
		<category><![CDATA[Backup]]></category>
		<category><![CDATA[Backupify]]></category>
		<category><![CDATA[Carbonite]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Drive]]></category>
		<category><![CDATA[iCloud]]></category>
		<category><![CDATA[LinkedIn]]></category>

		<guid isPermaLink="false">http://blog.backupify.com/?p=4181</guid>
		<description><![CDATA[<a href="http://blog.backupify.com/2012/05/08/backupify-now-backs-up-local-files-thanks-to-google-drive/"><img align="left" hspace="5" width="150" src="http://blog.backupify.com/wp-content/uploads/2012/05/hard-drive-e1336508342913-150x150.jpg" class="alignleft wp-post-image tfe" alt="" title="hard drive" /></a>Last week I wrote about shifting all of my work documents to Google Drive and the fact that my backup strategy hasn’t changed. I’ve been working entirely from Google Drive since then and it’s been great &#8212; all of my files are available to me at home or at work and I no longer have [...]]]></description>
			<content:encoded><![CDATA[<p><a class="vt-p" href="http://blog.backupify.com/2012/05/08/backupify-now-backs-up-local-files-thanks-to-google-drive/hard-drive/" rel="attachment wp-att-4184"><img class="alignright size-thumbnail wp-image-4184" title="hard drive" src="http://blog.backupify.com/wp-content/uploads/2012/05/hard-drive-e1336508342913-150x150.jpg" alt="" width="150" height="150" /></a>Last week I wrote about<a class="vt-p" href="http://blog.backupify.com/2012/05/02/google-drive-vs-backupify-the-difference-between-file-sync-and-backup/"> shifting all of my work documents to Google Drive</a> and the fact that my backup strategy hasn’t changed. I’ve been working entirely from <a class="vt-p" href="http://drive.google.com">Google Drive</a> since then and it’s been great &#8212; all of my files are available to me at home or at work and I no longer have to remember whether that checklist was a native Google Doc or an old-school Excel spreadsheet, since I now put both types of files in the same place. So all is well.</p>
<p>I did realize later that I made one mistake &#8212; my backup strategy has in fact changed.</p>
<p>It probably won’t come as a surprise that I’m a big backer-upper &#8212; at home my wife’s Mac backs up to my Mac, and my Mac backs up to a local drive using <a class="zem_slink vt-p" title="Time Machine (Mac OS)" href="http://www.apple.com/macosx/apps/#timemachine" rel="homepage" target="_blank">Apple Time Machine</a>. In addition I also use a cloud backup provider (<a class="zem_slink vt-p" title="Carbonite" href="http://www.carbonite.com" rel="homepage" target="_blank">Carbonite</a>, in case you were curious) for offsite backup. And of course I have Backupify for my personal cloud services &#8212; Gmail, Facebook and LinkedIn are the ones I worry about. So when I joined Backupify one of the first things I did was buy a local hard drive to back up my laptop.</p>
<p>However, after I moved by files to Google Drive I realized there’s nothing left to backup. My music is stored in <a class="zem_slink vt-p" title="ICloud" href="http://https://www.icloud.com" rel="homepage" target="_blank">iCloud</a>, as are my photos. All of my emails, contacts, events and files are stored on Google Apps, which is backed up by Backupify (for a quick review on why <a class="vt-p" href="http://blog.backupify.com/2012/05/02/google-drive-vs-backupify-the-difference-between-file-sync-and-backup/" target="_blank">Google Drive isn’t backup</a> see my previous post). With the advent of Google Drive, Backupify now backs up my “local” files.</p>
<p>Personally I think this is pretty cool &#8212; I’ve simplified my life slightly and I no longer have to undock my external hard drive every time I take my laptop to a meeting. It’s an example of how new technology has second-order effects which may not be obvious even to the experienced user. It makes me wonder what other habits I have that I’ll have to change as technology shifts to the cloud.</p>
<p>Has Google Drive changed how you work (or backup)?</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.backupify.com/2012/05/08/backupify-now-backs-up-local-files-thanks-to-google-drive/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Google Drive vs. Backupify: The Difference Between File Sync and Backup</title>
		<link>http://blog.backupify.com/2012/05/02/google-drive-vs-backupify-the-difference-between-file-sync-and-backup/</link>
		<comments>http://blog.backupify.com/2012/05/02/google-drive-vs-backupify-the-difference-between-file-sync-and-backup/#comments</comments>
		<pubDate>Wed, 02 May 2012 13:00:37 +0000</pubDate>
		<dc:creator>Rob Stevens</dc:creator>
				<category><![CDATA[About Backupify]]></category>
		<category><![CDATA[Backups]]></category>
		<category><![CDATA[Google Apps]]></category>
		<category><![CDATA[Google Services]]></category>
		<category><![CDATA[Backup]]></category>
		<category><![CDATA[Backupify]]></category>
		<category><![CDATA[Dropbox]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Doc]]></category>
		<category><![CDATA[Google Drive]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Synchronization]]></category>
		<category><![CDATA[Windows Explorer]]></category>

		<guid isPermaLink="false">http://blog.backupify.com/?p=4159</guid>
		<description><![CDATA[<a href="http://blog.backupify.com/2012/05/02/google-drive-vs-backupify-the-difference-between-file-sync-and-backup/"><img align="left" hspace="5" width="150" src="http://blog.backupify.com/wp-content/uploads/2012/04/google-drive-devices-300x170.jpg" class="alignleft wp-post-image tfe" alt="Google Drive Sync" title="google-drive-devices" /></a>We’ve all experienced it – the long wait for a product, the rumors of its impending release, the build-up, the actual product arrival, and then, sometimes, the let down. I’m happy to say for me, the Google Drive saga had all of those elements except the last – I installed “Gdrive” last week and it [...]]]></description>
			<content:encoded><![CDATA[<p><a href="https://drive.google.com/start#home" target="_blank"><img class="alignright  wp-image-4168" style="border-style: initial; border-color: initial; border-image: initial; border-width: 0px; margin: 5px;" title="google-drive-devices" src="http://blog.backupify.com/wp-content/uploads/2012/04/google-drive-devices-300x170.jpg" alt="Google Drive Sync" width="240" height="136" /></a>We’ve all experienced it – the long wait for a product, the rumors of its impending release, the build-up, the actual product arrival, and then, sometimes, the let down. I’m happy to say for me, the <a href="https://drive.google.com/start#home">Google Drive</a> saga had all of those elements except the last – I installed “Gdrive” last week and it looks great.</p>
<p>We at Backupify are (not surprisingly) big users of Google Docs. Thanks to Google Drive, I can now see and open all my shared Google Docs right from my Finder window. (That’s the <em>Windows Explorer</em> menu for Microsoft users.) Last week I started loading more non-Google documents into my GDrive for sharing with my colleagues. This morning I moved all of the files on my Mac to my Google Drive – that’s right, I’m all in with Google Drive. I’ve changed from local storage to shared online storage for everything.</p>
<p>But one thing that hasn’t changed is <a href="https://www.backupify.com/google-apps-backup">my backup plan</a>.</p>
<p>There’s a fair amount of online discussion about uses for Google Drive and it’s surprising how many commenters are confusing <a href="http://en.wikipedia.org/wiki/File_synchronization">synchronization</a> with <a href="http://en.wikipedia.org/wiki/Data_backup">backup</a>.</p>
<p>A synchronization tool allows users to access the same file from multiple locations – laptop, desktop, tablet, phone, etc. The sync service puts a copy of the file on each machine, which makes it look a bit like backup. But the files are synchronized, which means that a change anywhere affects <em>all</em> the files. If we think about the risks that backup protects you from, Google Drive protects against one of them – mechanical failure of a machine. If your laptop fails, you have a copy of the documents in your GDrive on your desktop. <strong>But mechanical failure is only a small part of why we back up files</strong>. A sync service doesn’t protect from <a href="http://blog.backupify.com/2011/10/06/infographic-63-of-google-apps-data-loss-is-due-to-user-error-0-is-due-to-google/">user error</a>, data corruption, or viruses/hacking. If the file on your laptop is deleted, GDrive deletes the file from all the other locations. If a virus garbles the file on your desktop, all of the copies get garbled. And then there’s collaboration.</p>
<p>The collaboration tools built into Google Apps have changed how I work. In some meetings instead of “presenting” a document with a projector, we all just open it at the same time and make changes together. I can be on the phone with a coworker editing a document in real time, taking turns suggesting edits. However, collaboration can actually <em>increase</em> the risk of user error and the need for backup. If six people share a file through Google Drive, any one of them can delete or modify the file by mistake. The other collaborators wouldn’t even know the file was missing or damaged until they needed it.</p>
<p>Thus, I encourage you to make the switch to Google Drive and find new ways to work. In fact, I’d love to hear how collaboration tools have changed how you do your job. And I also encourage you to make sure that, as your workplace changes and evolves, your backup plan evolves too.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.backupify.com/2012/05/02/google-drive-vs-backupify-the-difference-between-file-sync-and-backup/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<item>
		<title>Backup Google Drive With Backupify</title>
		<link>http://blog.backupify.com/2012/04/30/backup-google-drive-with-backupify/</link>
		<comments>http://blog.backupify.com/2012/04/30/backup-google-drive-with-backupify/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 15:59:18 +0000</pubDate>
		<dc:creator>David Block</dc:creator>
				<category><![CDATA[About Backupify]]></category>
		<category><![CDATA[Backupify Features and Products]]></category>
		<category><![CDATA[Backups]]></category>
		<category><![CDATA[Google Apps]]></category>
		<category><![CDATA[Google Services]]></category>
		<category><![CDATA[The Cloud]]></category>
		<category><![CDATA[Backup]]></category>
		<category><![CDATA[Backupify]]></category>
		<category><![CDATA[Cloud computing]]></category>
		<category><![CDATA[Dropbox]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Doc]]></category>
		<category><![CDATA[Google Drive]]></category>
		<category><![CDATA[Synchronization]]></category>

		<guid isPermaLink="false">http://blog.backupify.com/?p=4149</guid>
		<description><![CDATA[<a href="http://blog.backupify.com/2012/04/30/backup-google-drive-with-backupify/"><img align="left" hspace="5" width="150" src="http://blog.backupify.com/wp-content/uploads/2012/04/Google_Drive_Logo_lrg-580x461-300x238.jpg" class="alignleft wp-post-image tfe" alt="Google Drive" title="Google_Drive_Logo_lrg-580x461" /></a>As a Google Apps user myself, I’ve been anxiously awaiting the release of Google Drive and am excited that this useful tool is here. As a longtime user of Dropbox and Google Apps, Google Drive promises a convenient consolidation: bringing desktop synchronization into an app I already use. I can get all the functionality of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="https://drive.google.com/start#home"><img class="alignright  wp-image-4154" style="border-style: initial; border-color: initial; border-image: initial; border-width: 0px; margin: 5px;" title="Google_Drive_Logo_lrg-580x461" src="http://blog.backupify.com/wp-content/uploads/2012/04/Google_Drive_Logo_lrg-580x461-300x238.jpg" alt="Google Drive" width="210" height="167" /></a>As a Google Apps user myself, I’ve been anxiously awaiting the release of <strong><a href="https://drive.google.com/start#home">Google Drive</a></strong> and am excited that this useful tool is here. As a longtime user of <a class="zem_slink" title="Dropbox" href="http://www.dropbox.com" rel="homepage" target="_blank">Dropbox</a> and Google Apps, Google Drive promises a convenient consolidation: bringing desktop <a class="zem_slink" title="Synchronization" href="http://en.wikipedia.org/wiki/File_synchronization" rel="wikipedia" target="_blank">synchronization</a> into an app I already use. I can get all the functionality of both with one less icon, one less piece of software. It’s the promise of a slightly simpler world.</p>
<p>As you might expect, we at Backupify have been preparing for the release of Google Drive over the past few weeks. I’m happy to let you know that <strong>our <a href="https://www.backupify.com/google-apps-backup">Backup for Google Apps</a> service fully supports Google Drive!</strong> Because Google Drive is an upgrade to Google Docs, all of your Google Drive data will now be backed up along with your Docs, and can be found today within your “Google Docs” archives.</p>
<p>Coincident with Google’s rollout of Google Drive, we will be re-labeling the “Google Docs” backup services in Backupify as Google Drive over the next couple of weeks, to match Google’s new branding.</p>
<p>One thing I’m already noticing, though, is how much more of my critical business data is landing in the cloud than before, now that I’m using Google Drive as my sync-service. This only underscores the continued need to back up your cloud application data. Remember: synchronization is not intended to be a backup: all the deletions and corruptions you make on one machine are faithfully reproduced everywhere you sync. Always have a backup plan.</p>
<p>As your cloud-app backup provider, one of our responsibilities is to stay on top of the latest releases and enhancements from all the cloud applications we back up. Our engineering staff is focused on keeping your business protected and your backups up to date.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.backupify.com/2012/04/30/backup-google-drive-with-backupify/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<item>
		<title>What Is Social Data Worth?</title>
		<link>http://blog.backupify.com/2012/04/05/what-is-social-data-worth/</link>
		<comments>http://blog.backupify.com/2012/04/05/what-is-social-data-worth/#comments</comments>
		<pubDate>Thu, 05 Apr 2012 15:17:50 +0000</pubDate>
		<dc:creator>Rob May</dc:creator>
				<category><![CDATA[Backups]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Gmail]]></category>
		<category><![CDATA[The Cloud]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[valuation]]></category>
		<category><![CDATA[Yelp]]></category>

		<guid isPermaLink="false">http://blog.backupify.com/?p=4055</guid>
		<description><![CDATA[<a href="http://blog.backupify.com/2012/04/05/what-is-social-data-worth/"><img align="left" hspace="5" width="150" src="http://upload.wikimedia.org/wikipedia/commons/thumb/d/d3/2010-06-28_150USD_in_one_dollar_coins.jpg/300px-2010-06-28_150USD_in_one_dollar_coins.jpg" class="alignleft wp-post-image tfe" alt="Six rolls of 25 U.S. dollar coins each, worth ..." title="Six rolls of 25 U.S. dollar coins each, worth ..." /></a>What is the value of a tweet? How much does Yelp value a review? As a participant in the social media economy, how much value does your participation create for companies like Facebook and LinkedIn? These questions came to mind recently as we had a deep discussion at Backupify about the value of data in [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://commons.wikipedia.org/wiki/File:2010-06-28_150USD_in_one_dollar_coins.jpg" target="_blank"><img class="zemanta-img-inserted zemanta-img-configured alignright" style="border-style: initial; border-color: initial; border-image: initial; border-width: 0px; margin: 5px;" title="Six rolls of 25 U.S. dollar coins each, worth ..." src="http://upload.wikimedia.org/wikipedia/commons/thumb/d/d3/2010-06-28_150USD_in_one_dollar_coins.jpg/300px-2010-06-28_150USD_in_one_dollar_coins.jpg" alt="Six rolls of 25 U.S. dollar coins each, worth ..." width="300" height="222" /></a></p>
<p>What is the value of a <a href="http://twitter.com">tweet</a>? How much does <a href="http://www.yelp.com">Yelp</a> value a review? As a participant in the social media economy, how much value does your participation create for companies like <a href="http://www.facebook.com">Facebook</a> and <a href="http://www.linkedin.com">LinkedIn</a>?</p>
<p>These questions came to mind recently as we had a deep discussion at <a href="http://www.backupify.com">Backupify</a> about the value of data in the cloud. Sometimes people ask me why they should backup their cloud data. The answer that I give comes from asking thousands of Backupify customers why they do it &#8211; <strong>because the data is valuable, and it is always important to protect valuable assets.</strong></p>
<p>Quantifying the value of data to a business is relatively easy. For customers who use our <a href="https://www.backupify.com/google-apps-backup">Backup for Google Apps</a> or <a href="https://crm.snapshottool.com/signup">Backup for Salesforce</a> products to protect their corporate data, it boils down to three basic concerns:</p>
<ol>
<li>How difficult it would be to recreate that data</li>
<li>How much revenue would be lost if the data was lost</li>
<li>How much productivity would be lost if important data could not be accessed</li>
</ol>
<p>The value of social data (for both consumers and businesses) is a little bit harder to quantify. We decided to take a shot at it by building off some publicly available information to figure out what social data, which social media companies, and what social media actions are the most valuable. The results are in posted in the <strong><a href="http://blog.backupify.com/wp-content/uploads/2012/04/Backupify-Social-Data-Infographic-.pdf">Backupify Social Data Value Infographic</a></strong> below.</p>
<p>We plotted the data in two different ways. The first is by average per-user value, which of course has Facebook as king of the hill. The second plot shows how many users a service would require to reach a $10 billion valuation. As you can see, most of the companies are unlikely to ever get that big.</p>
<p>So take a look, and let us know what you think. Are Yelp reviews <em>really</em> worth more than tweets? Who should we have put on the graph that didn&#8217;t make it? Which pieces of social media are over or under valued? Leave a comment, write a post, or just tweet <a href="https://twitter.com/#!/backupify">@backupify</a> with your thoughts.</p>
<div id="attachment_4082" class="wp-caption aligncenter" style="width: 507px"><a href="http://blog.backupify.com/wp-content/uploads/2012/04/Backupify-Social-Data-Infographic-.pdf" target="_blank"><img class=" wp-image-4082 " style="border-style: initial; border-color: initial; border-image: initial; border-width: 0px; margin: 5px;" title="Backupify-Social-Data-Infographic-Teaser" src="http://blog.backupify.com/wp-content/uploads/2012/04/Backupify-Social-Data-Infographic-621x1024.jpg" alt="" width="497" height="819" /></a><p class="wp-caption-text">Click for full size version</p></div>
]]></content:encoded>
			<wfw:commentRss>http://blog.backupify.com/2012/04/05/what-is-social-data-worth/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
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		<item>
		<title>In Honor Of World Backup Day I Deleted My Gmail Account</title>
		<link>http://blog.backupify.com/2012/03/31/in-honor-of-world-backup-day-i-deleted-my-gmail-account/</link>
		<comments>http://blog.backupify.com/2012/03/31/in-honor-of-world-backup-day-i-deleted-my-gmail-account/#comments</comments>
		<pubDate>Sat, 31 Mar 2012 10:19:32 +0000</pubDate>
		<dc:creator>Rob May</dc:creator>
				<category><![CDATA[Backups]]></category>
		<category><![CDATA[Data Loss Examples]]></category>
		<category><![CDATA[Gmail]]></category>

		<guid isPermaLink="false">http://blog.backupify.com/?p=4009</guid>
		<description><![CDATA[<a href="http://blog.backupify.com/2012/03/31/in-honor-of-world-backup-day-i-deleted-my-gmail-account/"><img align="left" hspace="5" width="150" src="http://upload.wikimedia.org/wikipedia/commons/2/2c/Key_delete.jpg" class="alignleft wp-post-image tfe" alt="Delete key on PC keyboard" title="Delete key on PC keyboard" /></a>Today is World Backup Day. The best way to observe this relatively new holiday is to check your backups and test your restores. Data loss does happen, and regular testing of your backups makes sure you are prepared and helps you avoid a catastrophe. I decided that, in honor of this new holiday, I would [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://commons.wikipedia.org/wiki/File:Key_delete.jpg" target="_blank"><img class="zemanta-img-inserted zemanta-img-configured alignright" style="border-style: initial; border-color: initial; border-image: initial; border-width: 0px; margin: 5px;" title="Delete key on PC keyboard" src="http://upload.wikimedia.org/wikipedia/commons/2/2c/Key_delete.jpg" alt="Delete key on PC keyboard" width="154" height="164" /></a>Today is <a href="http://www.worldbackupday.com/">World Backup Day</a>. The best way to observe this relatively new holiday is to check your backups and test your restores. Data loss does happen, and regular testing of your backups makes sure you are prepared and helps you avoid a catastrophe. I decided that, in honor of this new holiday, I would put my faith in my own product delete my entire business Gmail account then test a full account restore using <a href="http://www.backupify.com">Backupify</a>.</p>
<p>I should be clear that the video you see below is really me really deleting my entire email account. This is my business account for Backupify, which is more than 2 years old, and contains important emails about fundraising, key partnerships, employee hiring, and many sensitive and important business matters. After I did this, I was actually sweating. It&#8217;s nerve wracking to think about how hard it would be to reconstruct all that data, and how lost I would be without it. Not to worry though, Backupify came through and restored everything with the click of a button.</p>
<p>One third of all data loss is user error. That doesn&#8217;t go away when you move to the cloud. Add to that a world where more and more third party apps are accessing your data via APIs and any bug in any one of them could cause data loss. So on World Backup Day, be sure to backup your stuff &#8211; on your PC, on your mobile device, in the cloud, or wherever else it may be. So Happy World Backup Day. Celebrate by watching me delete my entire Gmail account.</p>
<p><iframe src="http://player.vimeo.com/video/38801394?title=0&amp;byline=0&amp;portrait=0" frameborder="0" width="400" height="225"></iframe></p>
<p><a href="http://vimeo.com/38801394">Deleting and Restoring (with Backupify) Entire Gmail Account</a> from <a href="http://vimeo.com/backupify">Backupify</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
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			<wfw:commentRss>http://blog.backupify.com/2012/03/31/in-honor-of-world-backup-day-i-deleted-my-gmail-account/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Can Independent Backup Encourage Cloud Adoption?</title>
		<link>http://blog.backupify.com/2012/03/26/can-independent-backup-encourage-cloud-adoption/</link>
		<comments>http://blog.backupify.com/2012/03/26/can-independent-backup-encourage-cloud-adoption/#comments</comments>
		<pubDate>Mon, 26 Mar 2012 19:23:08 +0000</pubDate>
		<dc:creator>Rob May</dc:creator>
				<category><![CDATA[Backups]]></category>
		<category><![CDATA[Backup]]></category>
		<category><![CDATA[Backupify]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Apps]]></category>
		<category><![CDATA[Google Apps Backup]]></category>
		<category><![CDATA[Salesforce.com]]></category>
		<category><![CDATA[services]]></category>
		<category><![CDATA[Software as a service]]></category>
		<category><![CDATA[Technical support]]></category>

		<guid isPermaLink="false">http://blog.backupify.com/?p=3991</guid>
		<description><![CDATA[<a href="http://blog.backupify.com/2012/03/26/can-independent-backup-encourage-cloud-adoption/"><img align="left" hspace="5" width="150" height="150" src="http://blog.backupify.com/wp-content/uploads/2012/03/move2cloud-150x150.png" class="alignleft wp-post-image tfe" alt="" title="move2cloud" /></a>A recent Softletter Report on SaaS contained the chart below showing reasons companies don&#8217;t buy Software-as-a-Service. The primary reason, with 45% of the vote, is concerns about the safety and security of data. This makes sense, because I.T. managers have had data safety and security drilled into them forever. Turning all that data control over [...]]]></description>
			<content:encoded><![CDATA[<p>A recent <a href="http://www.softletter.com/Research/SoftletterSaaSReport.aspx">Softletter Report on SaaS</a> contained the chart below showing reasons companies don&#8217;t buy Software-as-a-Service. <a href="http://blog.backupify.com/wp-content/uploads/2012/03/move2cloud.png"><img class="aligncenter size-medium wp-image-3992" title="move2cloud" src="http://blog.backupify.com/wp-content/uploads/2012/03/move2cloud-300x200.png" alt="" width="300" height="200" /></a>The primary reason, with 45% of the vote, is <em>concerns about the safety and security of data</em>. This makes sense, because I.T. managers have had data safety and security drilled into them forever. Turning all that data control over to a third party is a huge psychological step.</p>
<p>This is where an independent backup can help. It&#8217;s easier for I.T. managers to adopt a SaaS platform if they can also get an independent, secure second copy of their data. We&#8217;ve seen this in a number of the larger <a class="zem_slink" title="Google Apps Backup" href="http://www.backupify.com/google-apps-backup" rel="homepage" target="_blank">Google Apps backup</a> deals here at Backupify. Some large clients evaluate our backup software at the same time they are investigating Google Apps vs. Office 365 vs. an Exchange upgrade. Backupify gives them the confidence to move to Google Apps and know they can still keep control of their data. As we add Salesforce support next quarter, and other application support in the future, we believe Backupify can help I.T. departments move to the cloud with confidence by eliminating the number one concern they have &#8212; data safety and security.</p>
<p>So, let&#8217;s turn the question back to you. What do you think is the single greatest obstacle to SaaS adoption, and do you think third-party SaaS backup can help overcome those objections? Your thoughts are welcome in the comments below.</p>
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		<title>CloudSherpas and GlobalOne Merger is Good for the Cloud</title>
		<link>http://blog.backupify.com/2012/03/05/cloudsherpas-and-globalone-is-good-for-the-cloud/</link>
		<comments>http://blog.backupify.com/2012/03/05/cloudsherpas-and-globalone-is-good-for-the-cloud/#comments</comments>
		<pubDate>Mon, 05 Mar 2012 23:15:16 +0000</pubDate>
		<dc:creator>Rob May</dc:creator>
				<category><![CDATA[Backups]]></category>
		<category><![CDATA[Google Apps]]></category>
		<category><![CDATA[Salesforce]]></category>
		<category><![CDATA[The Cloud]]></category>
		<category><![CDATA[Backup]]></category>
		<category><![CDATA[Backupify]]></category>
		<category><![CDATA[Cloud computing]]></category>
		<category><![CDATA[CloudSherpas]]></category>
		<category><![CDATA[GlobalOne]]></category>
		<category><![CDATA[Gmail]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Salesforce.com]]></category>

		<guid isPermaLink="false">http://blog.backupify.com/?p=3893</guid>
		<description><![CDATA[If you use Google Apps or Salesforce, today&#8217;s announcement of the Cloud Sherpas and GlobalOne merger is good news for you. Why? Because two of the largest and most visionary cloud services companies are joining forces, which means customers will see the benefits of the scale and innovation that results. CloudSherpas is among the largest resellers of Google [...]]]></description>
			<content:encoded><![CDATA[<p>If you use Google Apps or Salesforce, today&#8217;s announcement of the <a href="http://blogs.wsj.com/venturecapital/2012/03/05/top-google-and-salesforce-partners-merge-form-global-cloud-co-cloud-sherpas/">Cloud Sherpas and GlobalOne merger</a> is good news for you. Why? Because two of the largest and most visionary cloud services companies are joining forces, which means customers will see the benefits of the scale and innovation that results.</p>
<p><a href="http://www.cloudsherpas.com/">CloudSherpas</a> is among the largest resellers of Google Apps, and was named Google&#8217;s Enterprise Partner of the Year for 2011. <a href="http://www.globalone.com/">GlobalOne</a> is similar in stature, but is focused mainly on the Salesforce.com ecosystem. Since Google Apps and SFDC are two of the most widely adopted business cloud applications, the merger means that a single company will now have a strong presence in two of the top cloud markets.</p>
<p>Jeff Kaplan from ThinkStrategies also <a href="http://www.thinkstrategies.com/blog/2012/03/cloud-sherpasglobalone-merger-illustrates-growing-opportunity-for-new-generation-of-cloud-service-providers.html">reports that</a> a new investment was made in the combined company as part of the deal.</p>
<p><em>The new company also picked up $20 million in new funding from Columbia Capital, which invested $15 million in GlobalOne last year. The new round of funding will be used to extend Cloud Sherpas’ reach into new geographic regions, develop new vertical market solutions, and expand its portfolio of cloud-based applications that encourage cloud interoperability.</em></p>
<p>Cloud offerings have often been sold direct and piecemeal, not as the full solutions that are more common in on-premise deployments. As more companies move to the cloud, I expect to see service providers offering more complete packages similar to their on-premise counterparts. This merger is a step in that direction.</p>
<p>So if you find yourself moving to the cloud and in need of CRM, email, or office productivity solutions, I suspect the new combined company, which will retain the CloudSherpas name, will be a powerful one-stop shop for all your needs.</p>
<p>And of course, if you need a <a href="https://www.google.com/enterprise/marketplace/viewListing?productListingId=5941+16825965296321823984&amp;category=&amp;query=backupify">backup for your business Gmail</a>, or a <a href="https://www.snapshottool.com/">Salesforce.com backup</a>, then <a href="http://www.backupify.com/">Backupify</a> is happy to help. Backup was a best practice on premise, and it&#8217;s a best practice in the cloud. So get started <a href="https://www.backupify.com/google-apps-backup">backing up your Google Apps data</a> with a free 15-day trial from Backupify.</p>
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		<title>Prosthetic Memory, Or Why Data Ownership Is About the Future of Your Brain</title>
		<link>http://blog.backupify.com/2012/03/01/prosthetic-memory-or-why-data-ownership-is-about-the-future-of-your-brain/</link>
		<comments>http://blog.backupify.com/2012/03/01/prosthetic-memory-or-why-data-ownership-is-about-the-future-of-your-brain/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 21:07:56 +0000</pubDate>
		<dc:creator>Jay Garmon</dc:creator>
				<category><![CDATA[Backups]]></category>
		<category><![CDATA[Data Ownership]]></category>
		<category><![CDATA[Gmail]]></category>
		<category><![CDATA[Services]]></category>
		<category><![CDATA[The Cloud]]></category>
		<category><![CDATA[data ownership]]></category>
		<category><![CDATA[Ernest Cline]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Search]]></category>
		<category><![CDATA[Patton Oswalt]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[prosthetic memory]]></category>
		<category><![CDATA[Siri]]></category>
		<category><![CDATA[Wikipedia]]></category>
		<category><![CDATA[Wolfram Alpha]]></category>

		<guid isPermaLink="false">http://blog.backupify.com/?p=3776</guid>
		<description><![CDATA[<a href="http://blog.backupify.com/2012/03/01/prosthetic-memory-or-why-data-ownership-is-about-the-future-of-your-brain/"><img align="left" hspace="5" width="150" src="http://upload.wikimedia.org/wikipedia/commons/d/d4/Wikibrain.png" class="alignleft wp-post-image tfe" alt="Memory prosthetic" title="Memory prosthetic" /></a>One of the more intriguing bleeding-edge technocultural concepts floating around these days is prosthetic memory, which is to say memories and knowledge you rely upon that you yourself did not directly learn or experience. In more blunt terms, we&#8217;re talking about Wikipedia, only in such a form that you browse the content so easily and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://commons.wikipedia.org/wiki/File:Wikibrain.png" target="_blank"><img class="zemanta-img-inserted zemanta-img-configured alignright" style="border-style: initial; border-color: initial; border-image: initial; margin-top: 10px; margin-bottom: 10px; margin-left: 5px; margin-right: 5px; border-width: 0px;" title="Memory prosthetic" src="http://upload.wikimedia.org/wikipedia/commons/d/d4/Wikibrain.png" alt="Memory prosthetic" width="147" height="132" /></a></p>
<p>One of the more intriguing bleeding-edge technocultural concepts floating around these days is <a href="http://kumu.brocku.ca/robowiki/Prosthetic_Memory">prosthetic memory</a>, which is to say memories and knowledge you rely upon that you yourself did not directly learn or experience. In more blunt terms, we&#8217;re talking about Wikipedia, only in such a form that you browse the content so easily and so often (say, via your never-out-of-reach smartphone) that the line between what Wikipedia knows and what you know starts to blur.</p>
<p>The trick to making memory prosthetics really work is to move beyond the mere curation of information &#8212; Google&#8217;s goal to organize the world&#8217;s information, as embodied by Google Search &#8212; to analyzing and re-organizing that information, as with a product like Apple&#8217;s <a class="zem_slink" title="Siri" href="http://www.siri.com" rel="homepage" target="_blank">Siri</a>. Don&#8217;t Google &#8220;coffee shops cambridge mass&#8221;; ask Siri &#8220;where is the nearest coffee shop&#8221; and let the system infer your need for a location-based response. Now, Siri is a pretty rudimentary mashup of voice recognition, <a class="zem_slink" title="Wolfram Alpha" href="http://www.wolframalpha.com" rel="homepage" target="_blank">Wolfram Alpha</a>&#8216;s language parser, and the old-fashioned <a class="zem_slink" title="Google Search" href="http://Google.com" rel="homepage" target="_blank">I&#8217;m Feeling Lucky</a> search button. But even that basic utility is already pretty extraordinary &#8212; and already something upon which it&#8217;s easy to become dependent.</p>
<p>As Dominic Basulto writes for <a href="http://www.futurelab.net/blogs/marketing-strategy-innovation/2012/02/your_life_algorithm_your_brain.html">Futurelab</a>:</p>
<blockquote><p><em>&#8220;We are, indeed, creating a type of second brain made possible by basic programming skills. A whole group of sites – Screenr, Google Reader, Diigo, delicious, Instapaper, Evernote, Pinterest, and Social Cast – are becoming part of a massive second brain that is able to establish relationships between all the content that we are creating online with different Web services.&#8221;</em></p></blockquote>
<p>Now we can argue about whether this is healthy &#8212; <a href="http://www.wired.com/magazine/2010/12/ff_angrynerd_geekculture/all/1">Patton Oswalt famously lamented the flowering of geek culture</a>, as it is fueled by having second-brain resources that make geekhood easy to attain. Right now, any 18 year-old can get every inside reference in Ernest Cline&#8217;s <em><a class="zem_slink" title="Ready Player One" href="http://www.readyplayerone.com/" rel="homepage" target="_blank">Ready Player One</a></em> without ever having lived through the 1980s nerd culture it&#8217;s riffing. <em>Ready Player One</em> probably doesn&#8217;t get published if the editor doesn&#8217;t know Wikipedia is there to make the book accessible to younger (or less nerdy) demographics. Healthy or not, the second brain is here, and it&#8217;s mainstream.</p>
<p><strong>So what happens when you <em>don&#8217;t own</em> your second brain?</strong></p>
<p>The recent anti-SOPA Blackout saw <a href="http://gawker.com/5877192/stupid-high-school-kids-and-teachers-freak-out-over-wikipedia-blackout">a world of school kids go nuts when deprived of Wikipedia</a> for just a day. Granted, Wikipedia&#8217;s a public resource that, by design, no single person owns. But what about the Pinterest stream you use to make notes for your next novel? Or the Remember The Milk task list you use to keep your job, chores and hobbies on track? Could you survive the loss of Evernote, Dropbox, or Gmail?</p>
<p><strong><em>Reductio ad (not so) absurdum</em>: How is a Wikipedia outage different than a stroke?</strong> In both cases, an unforeseen event robs you of vital recollections and productive functions, at least temporarily. If your memory prosthetic fails, it&#8217;s almost the same as a failure of true memory.</p>
<p>Taken the point one step further, Evernote or Remember the Milk or Instapaper aren&#8217;t much different than the organ harvesters from <em><a class="zem_slink" title="Repo Men" href="http://www.rottentomatoes.com/m/10012068-repo_men" rel="rottentomatoes" target="_blank">Repo Men</a></em>, who can reclaim your prosthetic liver if you don&#8217;t make your payments. This is not to accuse any online service of malicious intent, but to remind you that they provide <em>services</em>, not <em>assets</em>. You don&#8217;t own them, and should they be discontinued, it&#8217;s often unclear (and equally unlikely) that you&#8217;ll retain rights to the data you store in them.</p>
<p>We&#8217;re renting memory prosthetics these days, we don&#8217;t own them. The need for a clear <a href="http://blog.backupify.com/2012/01/30/the-fundamental-issue-of-the-cloud-data-ownership/">data ownership</a> policy is more obvious than ever. If Gmail or Pinterest or Delicious ever shuts down, you should have the right and the means to rebuild your second brain on a new service. As our memory prosthetics become more sophisticated, the need for data ownership rights increases exponentially. For those of us already married to our online data minds, the need for data ownership rights is immediate and paramount.</p>
<p>In other words, hope you have a good backup plan.</p>
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		<title>Backupify Snapshot Now Exports Salesforce CRM Data &#8211; Full Salesforce Backup Coming Soon</title>
		<link>http://blog.backupify.com/2012/02/28/backupify-snapshot-now-exports-salesforce-crm-data-full-salesforce-backup-coming-soon/</link>
		<comments>http://blog.backupify.com/2012/02/28/backupify-snapshot-now-exports-salesforce-crm-data-full-salesforce-backup-coming-soon/#comments</comments>
		<pubDate>Tue, 28 Feb 2012 20:14:28 +0000</pubDate>
		<dc:creator>Jay Garmon</dc:creator>
				<category><![CDATA[About Backupify]]></category>
		<category><![CDATA[Backupify Features and Products]]></category>
		<category><![CDATA[Backups]]></category>
		<category><![CDATA[Salesforce]]></category>
		<category><![CDATA[Snapshot]]></category>
		<category><![CDATA[Application programming interface]]></category>
		<category><![CDATA[Backup]]></category>
		<category><![CDATA[Backupify]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Salesforce.com]]></category>
		<category><![CDATA[services]]></category>
		<category><![CDATA[Uploading and downloading]]></category>

		<guid isPermaLink="false">http://blog.backupify.com/?p=3766</guid>
		<description><![CDATA[<a href="http://blog.backupify.com/2012/02/28/backupify-snapshot-now-exports-salesforce-crm-data-full-salesforce-backup-coming-soon/"><img align="left" hspace="5" width="150" src="http://www.crunchbase.com/assets/images/resized/0001/1691/11691v3-max-450x450.png" class="alignleft wp-post-image tfe" alt="Salesforce.com" title="Salesforce.com" /></a>Back in November, we asked our users which SaaS application our Snapshot data liberation tool should tackle next. Your demands led directly to Snapshot for Salesforce, which debuts its BETA release today. Want a local download of all your Salesforce CRM data whenever you need it? Snapshot for Salesforce is the tool for you. Of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://crm.snapshottool.com" target="_blank"><img class="zemanta-img-inserted zemanta-img-configured  alignright" style="border-style: initial; border-color: initial; border-image: initial; margin-top: 10px; margin-bottom: 10px; margin-left: 5px; margin-right: 5px; border-width: 0px;" title="Salesforce.com" src="http://www.crunchbase.com/assets/images/resized/0001/1691/11691v3-max-450x450.png" alt="Salesforce.com" width="300" height="235" /></a></p>
<p>Back in November, we asked our users <a href="http://blog.backupify.com/2011/11/17/help-us-determine-what%E2%80%99s-next-for-snapshot/">which SaaS application our Snapshot data liberation tool should tackle next</a>. Your demands led directly to <a href="https://crm.snapshottool.com/"><strong>Snapshot for Salesforce</strong></a>, which debuts its BETA release today.</p>
<p>Want a local download of all your Salesforce CRM data whenever you need it? Snapshot for Salesforce is the tool for you.</p>
<p>Of course, Salesforce already offers its users an option to download data, so what does Snapshot for Salesforce do that Salesforce itself doesn&#8217;t? Here&#8217;s the rundown:</p>
<p><strong>Download your Salesforce data as often as you like. </strong>Snapshot offers downloads on demand, so if you want Salesforce exports on back-to-back days, Snapshot has you covered.</p>
<p><strong>Select which Salesforce objects to download, and know beforehand if you need to.</strong> What if you just want to export your Leads table and nothing else? With Snapshot, you can hand-pick any and every object type for export, capturing exactly the data you want into a single download &#8212; then return the same day and export a completely different object set. Moreover, Snapshot displays precisely how many objects of each type are in your Salesforce account, saving you the trouble of downloading &#8220;empty&#8221; data types.</p>
<p><strong>Password-protect your Salesforce downloads. </strong>Snapshot for Salesforce gives you the option to password-protect the ZIP exports you receive, giving your data an extra layer of protection.</p>
<p>Bottom line: Snapshot for Salesforce is designed to give you export flexibility above and beyond what is available from Salesforce itself. It&#8217;s another tool in your <a href="http://blog.backupify.com/2012/01/30/the-fundamental-issue-of-the-cloud-data-ownership/">data ownership arsenal</a> from Backupify.</p>
<p>During our BETA period, Snapshot for Salesforce is available only to Salesforce Unlimited and Salesforce Enterprise subscribers, but we have plans to open access to all Salesforce users in the near term.</p>
<p>As with all Snapshot products, your first download is free. During the Snapshot for Salesforce BETA, you can also request additional downloads <em>free of charge!</em> And don&#8217;t worry about exhausting your Salesforce API limits; we <a href="https://crm.snapshottool.com/faq#question11">cap Snapshot&#8217;s daily API calls</a> to protect your Salesforce access, so you can conduct regular Snapshot for Salesforce exports without fear of overtaxing your API bandwidth.</p>
<p>(Before you ask, yes, a Backup for Salesforce from Backupify is in the works to provide regular, automated online backups of all your Salesforce data. You can <a href="https://crm.snapshottool.com/signup">sign up here to be alerted when Backup for Salesforce is ready</a>.)</p>
<p><a href="http://crm.snapshottool.com"><img class="alignleft" style="border-style: initial; border-color: initial; border-image: initial; margin-top: 10px; margin-bottom: 10px; margin-left: 5px; margin-right: 5px; border-width: 0px;" title="Backupify Snapshot" src="https://www.snapshottool.com/images/snapshot_logo.png" alt="Backupify Snapshot" width="276" height="43" /></a>You asked for it, now <a href="https://crm.snapshottool.com/"><strong>give Snapshot for Salesforce a try</strong></a> &#8212; <em>and tell us what you think</em>.</p>
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		<title>The 16 Must-Have Features of a SaaS Backup Solution</title>
		<link>http://blog.backupify.com/2012/02/20/the-16-must-have-features-of-a-saas-backup-solution/</link>
		<comments>http://blog.backupify.com/2012/02/20/the-16-must-have-features-of-a-saas-backup-solution/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 20:04:18 +0000</pubDate>
		<dc:creator>Jay Garmon</dc:creator>
				<category><![CDATA[About Backupify]]></category>
		<category><![CDATA[Backups]]></category>
		<category><![CDATA[The Cloud]]></category>
		<category><![CDATA[Backup]]></category>
		<category><![CDATA[Backupify]]></category>
		<category><![CDATA[Cloud computing]]></category>
		<category><![CDATA[Google Apps]]></category>
		<category><![CDATA[Google Apps Backup]]></category>
		<category><![CDATA[Service level agreement]]></category>
		<category><![CDATA[Software as a service]]></category>
		<category><![CDATA[Technical support]]></category>

		<guid isPermaLink="false">http://blog.backupify.com/?p=3760</guid>
		<description><![CDATA[Software-as-a-Service (SaaS) is relatively new to most markets and companies, and third-party backups for these cloud applications are newer still. What are the must-have features for a SaaS backup system? Here are the 16 most-requested features by Backupify&#8216;s customers. Backup Historical and Progressive Data A backup solution should protect all the data in your system, [...]]]></description>
			<content:encoded><![CDATA[<p><a class="zem_slink" title="Software as a service" href="http://en.wikipedia.org/wiki/Software_as_a_service" rel="wikipedia">Software-as-a-Service (SaaS)</a> is relatively new to most markets and companies, and third-party backups for these cloud applications are newer still. What are the must-have features for a SaaS backup system? Here are the 16 most-requested features by <a class="zem_slink" title="Backupify" href="http://www.backupify.com/" rel="homepage">Backupify</a>&#8216;s customers.</p>
<ol start="1">
<li><strong>Backup Historical <em>and</em> Progressive Data</strong><br />
A backup solution should protect all the data in your system, not just the data that&#8217;s added after you install the backup. If you need to restore data that has been unaltered for three years – which is precisely the sort of historical content that is prone to corruption or accidental deletion – your backup system should have a copy of it on hand.<strong></strong></li>
<li><strong>Data Versioning (Incremental Backups)<br />
</strong>Backing up just the most recent version of SaaS data means that – if you don&#8217;t catch an error before your backup archive updates – you have two copies of <em>corrupted</em> data. Data versioning means you have multiple copies of the same data elements, each captured at regular intervals, allowing you to roll back to whichever state has the most accurate or necessary information.<strong></strong></li>
<li><strong>Local Export Options</strong><br />
Data trapped in your cloud application should not be equally trapped in your cloud application backup. Your SaaS backup provider should offer local download and export options so you can keep local copies of any items (or even accounts) you deem fit.<strong></strong></li>
<li><strong>Scheduled <em>and</em> User-Initiated Backups</strong><br />
Regular, scheduled, automated backups ensure that no critical data is omitted from your archives simply because an administrator forgot to trigger a backup. User-initiated backups ensure that, following a critical update to live SaaS data, the backup archive can be immediately updated to ensure this data is protected. A competent backup system should offer features, rather than simply one or the other.</li>
<li><strong>Proactive Status Updates and Error Notification<br />
</strong>Backup administrators shouldn&#8217;t have to log into a backup system – let alone individual backup accounts – to learn whether a backup process has been successful. The backup application should proactively alert admins to backup failures and, ideally, allow an admin to diagnose and correct the problem as soon as possible from a central interface.</li>
<li><strong>Support for Your Recovery-Time Objectives (RTO)<br />
</strong>It&#8217;s not enough for a cloud application backup to restore data; it must restore data fast enough that your business isn&#8217;t significantly harmed by data loss. How long does it take to restore one item, one account, or the complete data archive? Know the answer before you deploy your SaaS backup solution.</li>
<li><strong>Restore for Individual Items<br />
</strong>Rarely is all the data corrupted or erased from a cloud application; a typical data loss scenario involves only a handful of missing or damaged items. Your SaaS backup solution should allow you to restore just those items – the mail your user accidentally erased, or the single table your database dropped – rather than deal with reinserting a complete copy of your entire account (or archive) back into your cloud application.</li>
<li><strong>System-Wide Search<br />
</strong>Most restoration tasks involve single items, so your SaaS backup solution should make it easy to find those individual items within your archives – and that requires system-wide search. Manually browsing chronological archives can significantly slow down restore efforts, and search is a must-have shortcut to ensure your Restore-Time Objectives are met.<strong></strong></li>
<li><strong>Comprehensive Data Backup (<em>AKA</em> &#8220;Complete Suite&#8221; Backup)</strong><br />
Many SaaS backup products only backup a portion of the data in your cloud application, often leaving out certain feature sets (backing up text but not images, documents but not emails) or ignoring key metadata (emails but not attachments; documents but not their tags and access control lists, etc.). Your cloud application backup should protect every data type necessary to keep your SaaS solution running with full data integrity.<strong></strong></li>
<li><strong>Centralized Account Management</strong><br />
Administrators should be able to view backups and archives for all accounts through a single interface, so that as your business grows and you add new employees, account administration stays fast and efficient.<strong></strong></li>
<li><strong>Robust Permission Controls</strong><br />
Administrators should be able to monitor and control what features their users can enable, disable or configure. Backups do you no good if end users can prevent or delete them without administrator knowledge or consent.<strong></strong></li>
<li><strong>Streamlined, Versatile <a class="zem_slink" title="Onboarding" href="http://en.wikipedia.org/wiki/Onboarding" rel="wikipedia">Onboarding</a></strong><br />
A backup solution should allow administrators to quickly opt-in which user accounts to include in the backup archives. Mandatory backups for all accounts are unacceptable, as is a tedious, manual selection process. The SaaS backup solution should also allow for new SaaS application users to automatically be backed up.<strong></strong></li>
<li><strong>Documented Security Procedures</strong><br />
A backup provider should offer documented security procedures for the transfer and protection of your data. It&#8217;s not enough to claim to be &#8220;secure;&#8221; your SaaS backup provider should be prepared to give reasonable specifics – like level of encryption of data at rest, and which data transactions occur over SSL – to assure the safety of your data.<strong></strong></li>
<li><strong>Documented Support Options</strong><br />
A cloud application is only as good as its technical support, and this goes doubly so for SaaS backup services, as you&#8217;ll be relying on your backups to function during times of need. Your SaaS backup solution should have a clear method for contacting technical support <em>and</em> self-service support options (like FAQs and help forums) so you can work towards solving problems on your own, without waiting on a response from the service provider. It&#8217;s not either-or, it&#8217;s both.<strong></strong></li>
<li><strong>Documented <a class="zem_slink" title="Service-level agreement" href="http://en.wikipedia.org/wiki/Service-level_agreement" rel="wikipedia">Service Level Agreement</a></strong><br />
Just as you wouldn&#8217;t purchase a SaaS product or cloud application without a documented Service Level Agreement, the system backing up your cloud apps should have an SLA. Specifically, your backup system should lay out explicit uptime guarantees and the compensation provided if those guarantees aren&#8217;t met.<strong></strong></li>
<li><strong>Flexible Billing</strong><br />
Your SaaS backup solution should offer as much contract flexibility as the service it&#8217;s backing up. It should fit into your existing buying and budget cycle, not force another one on you.</li>
</ol>
<p>&#8212;</p>
<p><em>These are general points about backing up any SaaS application, though specific SaaS apps often have specific needs. What&#8217;s true of, say, <a href="https://www.backupify.com/google-apps-backup">Google Apps backup</a> may not be explicitly applicable to a Salesforce backup solution. With that in mind, are there must-have features you don&#8217;t see on this list? Got questions about how well Backupify meets each checkpoint? We&#8217;d be glad to hear from you in the comments section.</em></p>
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		<title>The Last Reason You&#8217;ll Use Google+ Is The Best Reason</title>
		<link>http://blog.backupify.com/2012/02/13/the-last-reason-youll-use-google-is-the-best-reason/</link>
		<comments>http://blog.backupify.com/2012/02/13/the-last-reason-youll-use-google-is-the-best-reason/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 19:40:59 +0000</pubDate>
		<dc:creator>Jay Garmon</dc:creator>
				<category><![CDATA[Backups]]></category>
		<category><![CDATA[Data Ownership]]></category>
		<category><![CDATA[Gmail]]></category>
		<category><![CDATA[Google Apps]]></category>
		<category><![CDATA[Google Services]]></category>
		<category><![CDATA[Lifestreaming]]></category>
		<category><![CDATA[The Cloud]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Doc]]></category>
		<category><![CDATA[Google Takeout]]></category>
		<category><![CDATA[Microsoft Windows]]></category>
		<category><![CDATA[picasa]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://blog.backupify.com/?p=3751</guid>
		<description><![CDATA[The always on-point Tom&#8217;s Guide techblog (I&#8217;m old enough to remember when it was Tom&#8217;s Hardware) has a list of 10 reasons you&#8217;ll be on Google+ in a year. While I agree with the arguments presented, it&#8217;s a misleading title, because there are really only two reasons, it&#8217;s just that one of them is phrased [...]]]></description>
			<content:encoded><![CDATA[<p>The always on-point Tom&#8217;s Guide techblog (I&#8217;m old enough to remember when it was Tom&#8217;s Hardware) has a list of <a href="http://www.tomsguide.com/us/Google-Plus-Facebook-Switch,review-1681.html"><strong>10 reasons you&#8217;ll be on Google+ in a year</strong></a>. While I agree with the arguments presented, it&#8217;s a misleading title, because there are really only <em>two</em> reasons, it&#8217;s just that one of them is phrased nine different ways. That reason?</p>
<p>Google owns everything.</p>
<p>More specifically, between Gmail, Picasa, the remnants of Buzz, Google Reader, Chrome, Android, YouTube, Google Maps, Google Calendar, Google Docs, Google Voice, Gtalk, Google Apps domains and &#8212; above all &#8212; Google Search, Google <em>already has</em> all the data and the platforms that Facebook is trying to connect and integrate. All Google has to do is steal a page from the classic Microsoft Windows playbook and &#8220;<a href="http://en.wikipedia.org/wiki/Embrace,_extend_and_extinguish">embrace and extend</a>&#8221; all these distinct products into one cohesive social experience &#8212; and one that you simply can&#8217;t get away from on the contemporary version of MS Windows, also known as &#8220;the Internet.&#8221;</p>
<p>You can see this vision at work already with the Google-wide <a href="http://googleblog.blogspot.com/2011/06/evolving-google-design-and-experience.html">style redesign to match Google+</a> and <a href="http://googleblog.blogspot.com/2012/01/updating-our-privacy-policies-and-terms.html">the unification of Google&#8217;s privacy policies</a>. Google is merging the underpinnings of all its products, and that means Google+ will be everywhere sooner rather than later.</p>
<p>So what&#8217;s the tenth/second reason we&#8217;ll all be on Google+ a year from now? The best reason, really: <a href="http://www.tomsguide.com/us/Google-Plus-Facebook-Switch,review-1681-10.html">You can export all your Google+ data really easily</a>. As Caleb Garling summarizes in the Tom&#8217;s report:</p>
<blockquote><p><em>&#8220;Google has provided users with an obvious and quick way to export each aspect of your data: photos, profile information, stream data, Circles and Contacts. And should you so choose, you can click over to your Account Settings and, front and center, find the option to hide or delete your account.&#8221;</em></p></blockquote>
<p>Pair that up with the ever-improving <a href="https://www.google.com/takeout/?pli=1">Google Takeout</a> service, and Google at least appears to be approaching data liberation with serious and respectful intent. That&#8217;s a good thing, and while it almost certainly ranks dead last amongst the reasons why Google+ will give Facebook a real run for its social money, Google&#8217;s export options may be the slight edge it needs to ultimately win the social war.</p>
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		<title>It&#8217;s Not Backupify vs. Postini &#8211; It&#8217;s Archiving vs. Backup</title>
		<link>http://blog.backupify.com/2012/01/31/its-not-backupify-vs-postini-its-archiving-vs-backup/</link>
		<comments>http://blog.backupify.com/2012/01/31/its-not-backupify-vs-postini-its-archiving-vs-backup/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 13:19:25 +0000</pubDate>
		<dc:creator>Jay Garmon</dc:creator>
				<category><![CDATA[About Backupify]]></category>
		<category><![CDATA[Backups]]></category>
		<category><![CDATA[Google Apps]]></category>
		<category><![CDATA[Google Services]]></category>
		<category><![CDATA[The Cloud]]></category>
		<category><![CDATA[Archive]]></category>
		<category><![CDATA[Backup]]></category>
		<category><![CDATA[Backupify]]></category>
		<category><![CDATA[Data Loss]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Postini]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://blog.backupify.com/?p=3679</guid>
		<description><![CDATA[Customers evaluating our Backupify for Google Apps product often ask us to compare our feature list to Postini, specifically Postini Message Discovery (also known as Google Message Discovery). The answer is simple: Backupify for Google Apps is a backup solution Postini Message Discovery is an archiving tool Archiving and backup are two very different use [...]]]></description>
			<content:encoded><![CDATA[<p>Customers evaluating our <a href="https://www.backupify.com/google-apps-backup">Backupify for Google Apps</a> product often ask us to compare our feature list to <a href="http://www.google.com/postini/">Postini</a>, specifically Postini Message Discovery (also known as Google Message Discovery). The answer is simple:</p>
<ul>
<li><strong>Backupify for Google Apps</strong> is a <strong><em>backup</em></strong> solution</li>
<li><strong>Postini Message Discovery</strong> is an <strong><em>archiving</em></strong> tool</li>
</ul>
<p>Archiving and backup are two very different use cases, and it&#8217;s important to understand the distinction when evaluating products designed to meet each demand.</p>
<p>The rule of thumb: Archiving is for <em>discovery</em>, backups are for <em>recovery</em>.</p>
<p>More broadly, archiving tools are for expediting auditing and compliance tasks, backup tools aid in error correction and <a class="zem_slink" title="Disaster recovery" href="http://en.wikipedia.org/wiki/Disaster_recovery" rel="wikipedia">disaster recovery</a>. While you can use most backup tools to aid discovery tasks, and it&#8217;s possible to employ some archiving systems as recovery solutions, neither are ideal for those use cases.</p>
<p><strong>Why You Need An Archiving Tool</strong><br />
Because you have to know where your data has been, and have to be able to prove it.</p>
<p>Archiving tools are designed to make compliance audits and <a class="zem_slink" title="Discovery (law)" href="http://en.wikipedia.org/wiki/Discovery_%28law%29" rel="wikipedia">legal discovery</a> requests simpler. Archiving systems create copies of data that are intended to illustrate who had access to emails and documents when, and who made which changes at what time. Their interfaces and data exports are designed to satisfy regulators and investigators.</p>
<p>If you ever get sued, you&#8217;ll be glad you deployed an archiving tool beforehand. However, if you try to restore an email or document with your archiving tool, you&#8217;ll be upset you didn&#8217;t have a backup system instead.</p>
<p><strong>Why You Need A Backup Tool</strong><br />
Because you can&#8217;t live without your data and, if it&#8217;s ever lost, you want to get it back as fast as possible.</p>
<p>Backup tools are designed to keep your business data secure and intact in the event of natural disasters, security breaches or good, old-fashioned user error &#8212; the latter of which makes up nearly one-third of all data loss, and <a href="http://pages.backupify.com/Google-Apps-Backup">two-thirds of data losses within Google Apps</a>. Backup systems create copies of data that are intended to maximize speed of recovery, such that you can restore any lost items or accounts with the absolute minimum delay. Their interfaces and data exports are designed to satisfy I.T. professionals.</p>
<p>If your system ever gets hacked or someone maliciously deletes your data, you&#8217;ll be glad you deployed a backup tool beforehand. However, if you try to piece together an audit trail with your backup records, you&#8217;ll be upset you didn&#8217;t have an archiving system instead.</p>
<p><strong>Backupify vs. Postini</strong><br />
Backupify and Postini are not competing products, they are complementary solutions. Archiving is a best practice in regulated industries, and backup is a best practice for any critical system. It is entirely possible, and often best practice, to deploy both Postini and Backupify on your Google Apps domain. That said, there are specific differences between the two products, and you should know beforehand exactly what functionality you require &#8212; and are legally obligated to possess &#8212; before deciding whether Postini and/or Backupify is the right solution for you.</p>
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		<title>Backupify&#8217;s SLA Upgrade, And Why It Happened</title>
		<link>http://blog.backupify.com/2012/01/16/backupify-sla-upgrade/</link>
		<comments>http://blog.backupify.com/2012/01/16/backupify-sla-upgrade/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 20:27:29 +0000</pubDate>
		<dc:creator>Rob May</dc:creator>
				<category><![CDATA[About Backupify]]></category>
		<category><![CDATA[Backupify Features and Products]]></category>
		<category><![CDATA[Backups]]></category>
		<category><![CDATA[Amazon Web Services]]></category>
		<category><![CDATA[Backup]]></category>
		<category><![CDATA[Backupify]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Apps]]></category>
		<category><![CDATA[Google Apps Backup]]></category>
		<category><![CDATA[Service level agreement]]></category>

		<guid isPermaLink="false">http://blog.backupify.com/?p=3578</guid>
		<description><![CDATA[For the past three years, Backupify operated without a formal Service Level Agreement (SLA). We did so for two reasons. First, because most of our architecture is built upon Amazon Web Services (AWS), we passed Amazon&#8217;s SLA through to our customers. Secondly, in the early days of Backupify, our business customers were mostly under 1,000 [...]]]></description>
			<content:encoded><![CDATA[<p>For the past three years, Backupify operated without a formal Service Level Agreement (SLA). We did so for two reasons.</p>
<p>First, because most of our architecture is built upon <a class="zem_slink" title="Amazon Web Services" href="http://aws.amazon.com/" rel="homepage">Amazon Web Services</a> (AWS), we passed Amazon&#8217;s SLA through to our customers. Secondly, in the early days of Backupify, our business customers were mostly under 1,000 employees, and that customer segment didn&#8217;t ask much about SLA, and usually found the necessary legalese of a formal SLA to be an unnecessary burden. (Frankly, to many small businesses, the only SLA they care about is a support phone number they can call when something goes wrong.)</p>
<p>Over the past year, we have seen multiple organizations with more than 1,000 employees sign up for our <a href="https://www.backupify.com/googleappsbackup">Google Apps backup service</a> (you can read about one of them <a href="http://www.informationweek.com/news/smb/services/231002140">here</a>), and this customer segment is always very interested in our SLA. After much feedback from these customers about what a web application backup SLA should contain, we are excited to announce a new Backupify SLA. Below are the key points.</p>
<p>1. 99.9% uptime on the front end of the website. This insures that we will be up when you need to access your backups.</p>
<p>2. Guaranteed complete daily backups, once your initial backup is completed. While we complete the majority of initial backups in a single day, Google&#8217;s API limits won&#8217;t allow us to pull all the data from large accounts in a single 24-hour period. However, once that initial backup is done, we guarantee completed daily backups going forward.</p>
<p>3. Remedies if we don&#8217;t complete your backups are:</p>
<blockquote><p>We extend your term by 3, 7 or 15 days depending on the impact of the problem:</p>
<p>- <em>Downtime</em>: 3 days if over 99%, 7 days if over 95%, 15 days if under 95%</p>
<p>- <em>Backups</em>: 3 days if we miss 1 day, 7 days if we miss 2-4 days, 15 days if we miss 5+ days</p></blockquote>
<p>Over the past 3 years, we have made significant investments in the quality, reliability, and scalability of our platform. Those investments have allowed us to introduce what our lawyers and PR tell us is an industry-leading Service Level Agreement, and become the first cloud-to-cloud backup provider to guarantee completed daily backups of your data. Feel free to contact us if you have specific questions or comments. The full SLA will be on the website next week, at which time we will update this post with a link.</p>
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		<title>How to Access Backup Versions of Google Calendar and Contacts</title>
		<link>http://blog.backupify.com/2012/01/13/how-to-access-backup-versions-of-google-calendar-and-contacts/</link>
		<comments>http://blog.backupify.com/2012/01/13/how-to-access-backup-versions-of-google-calendar-and-contacts/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 19:32:06 +0000</pubDate>
		<dc:creator>Kristin Dziadul</dc:creator>
				<category><![CDATA[Backups]]></category>
		<category><![CDATA[Google Apps]]></category>
		<category><![CDATA[backups]]></category>
		<category><![CDATA[Google Calendar]]></category>
		<category><![CDATA[Google contacts]]></category>
		<category><![CDATA[versions]]></category>

		<guid isPermaLink="false">http://blog.backupify.com/?p=3589</guid>
		<description><![CDATA[<a href="http://blog.backupify.com/2012/01/13/how-to-access-backup-versions-of-google-calendar-and-contacts/"><img align="left" hspace="5" width="150" src="https://lh3.googleusercontent.com/MV698QGIF9gdUSq1ILSc6IILjMt5zaYtKCNQJRKilCKnLdQIO_wKB-2A_QNxaAFPbtYOL8uMN_MNeRnlG7kj_eEapJDLnGHXWkpdrwxLEgWdJlY6_Po" class="alignleft wp-post-image tfe" alt="" title="" /></a>A detailed view into what backup versions of Google Calendar and Contacts provides you and the features it includes. Coming along with our Google Docs backup versions announcements just a few weeks ago, this is just one more way we're both implementing input you have about our product and moving us towards becoming increasingly enterprise-focused. ]]></description>
			<content:encoded><![CDATA[<p>A few weeks ago we announced the availability of <a href="../2011/11/28/google-docs-versioned-backups-now-available/">versioned backups of Google Documents</a>, which allow you to access all versions of a document within Backupify, then view, download or restore any of those versions back to your Google Docs account.</p>
<p>The announcement prompted several questions from customers about how to access versions of Calendar events and Contacts entries. Below we detail the version data available in your Calendar and Contacts archives, as well as instructions on how to access them.</p>
<p><strong>Google Calendar Versions:</strong></p>
<p>We’ve all been invited to meetings that get changed five times because of unexpected scheduling conflicts. But sometimes, a mistake can happen when an event is rescheduled, such as an accidental deletion or removal of an invitee. How do you get that previous version back?</p>
<p>1. <strong>Login</strong>. Simply <a href="http://backupify.com/login">login</a> to Backupify, click on your Google Calendar account and click the ‘Previous Versions’ button on the top right of your screen.</p>
<p>2.<strong> Choose a Version</strong>. In the dropdown menu of dated versions, choose the version you need to access (see screenshot below). You now have the ability to download any version you need and both save the event locally to your computer or open it to view immediately.<br />
<img src="https://lh3.googleusercontent.com/MV698QGIF9gdUSq1ILSc6IILjMt5zaYtKCNQJRKilCKnLdQIO_wKB-2A_QNxaAFPbtYOL8uMN_MNeRnlG7kj_eEapJDLnGHXWkpdrwxLEgWdJlY6_Po" alt="" width="285px;" height="180px;" /></p>
<p><strong>Google Contacts Versions</strong>:</p>
<p>Accessing different versions of Contacts in Google works in much the same way as Calendar versions. If you ever make a faux pas (by accidentally deleting something, misspelling an email address, etc.) in your Contacts, don’t worry about digging through emails to find their signature or calling them to get their information right. It&#8217;s as simple as:.</p>
<p>1. <strong>Login</strong>. Simply <a href="http://backupify.com/login">login</a> to Backupify, click on your Google Contacts account and click the ‘Previous Versions’ button on the top right of your screen.</p>
<p>2. <strong>Choose a Version</strong>. In the dropdown menu of dated versions, choose the version you need to access.</p>
<p>3. <strong>Select &#8216;Restore&#8217;</strong> to send the contact back into your Google Apps address book.</p>
<p>Check out Google Calendar and Contacts restore and let us know what you think!</p>
<p>Want backup versions for all your Google Apps accounts?<a href="https://www.backupify.com/"> Try Backupify</a>.</p>
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		<title>Seamlessly Protect Your Domain by Automatically Adding New Users to Backupify</title>
		<link>http://blog.backupify.com/2011/12/21/seamlessly-protect-your-domain-by-automatically-adding-new-users-to-backupify/</link>
		<comments>http://blog.backupify.com/2011/12/21/seamlessly-protect-your-domain-by-automatically-adding-new-users-to-backupify/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 14:00:09 +0000</pubDate>
		<dc:creator>Kristin Dziadul</dc:creator>
				<category><![CDATA[About Backupify]]></category>
		<category><![CDATA[Backupify Features and Products]]></category>
		<category><![CDATA[Backups]]></category>
		<category><![CDATA[Google Apps]]></category>
		<category><![CDATA[Add Users]]></category>
		<category><![CDATA[Administrator]]></category>
		<category><![CDATA[Automatic]]></category>

		<guid isPermaLink="false">http://blog.backupify.com/?p=3561</guid>
		<description><![CDATA[<a href="http://blog.backupify.com/2011/12/21/seamlessly-protect-your-domain-by-automatically-adding-new-users-to-backupify/"><img align="left" hspace="5" width="150" src="https://lh3.googleusercontent.com/F_46t-C_1zZ_6TbCV9akpNBPFQqV4kFKu4I4rWP3etEZCSeGI7ByaUtUPXsbYTCWDs9WpXxISFicMFff-zNvaG7SIZ9ENxLlRviVutDPgimHFaOo-YM" class="alignleft wp-post-image tfe" alt="" title="" /></a>Google Apps domains admins no longer need to add users to Backupify one at a time. Instead, you now have the option to automatically add new user accounts to Backupify when you create them on your domain. This feature is located in the ‘Account’ tab → ‘Domain Settings’.]]></description>
			<content:encoded><![CDATA[<p>Just last a short time ago we told you about a feature we launched to make <a href="../2011/11/22/adding-users-to-backupify-now-easier-than-ever/">adding users to Backupify</a> easier. The lone drawback to our new system? You still had to go to the trouble of, you know, actually adding users. (We’ve actually gotten complaints about this.) Well, consider that problem solved.</p>
<p>Google Apps domains admins no longer need to add users to Backupify one at a time. Instead, you now have the option to automatically add new user accounts to Backupify when you create them on your domain. This feature is located in the ‘Account’ tab → ‘Domain Settings’. (See screenshot below)<br />
<img src="https://lh3.googleusercontent.com/F_46t-C_1zZ_6TbCV9akpNBPFQqV4kFKu4I4rWP3etEZCSeGI7ByaUtUPXsbYTCWDs9WpXxISFicMFff-zNvaG7SIZ9ENxLlRviVutDPgimHFaOo-YM" alt="" width="561px;" height="191px;" /><br />
Those of you managing large domains no longer need to visit Backupify every time you add a new user account to ensure it’s backed up. Instead, you can rest assured that every new account added to your domain is automatically protected. Save time, avoid worry &#8212; that’s a feature we can get behind.</p>
<p>Check it out and let us know your feedback!</p>
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