This past weekend, our CEO Rob May was a guest on TechWatch Radio where he discussed three reasons why we all need to back up our web application data. You can listen to the entire 30-minute clip of Tech Watch Radio featuring Backupify here, but for those of you who prefer to read rather than listen, here was Rob’s (and Backupify’s) pitch:

1. Data control allows companies to move to the cloud with confidence.

Data is a critical asset for most companies, and while I.T. managers aren’t generally worried cloud providers will lose their data, it isn’t an acceptable business risk to have the only copy of important business data in someone else’s control. Data control issues have prevented many companies from adopting the cloud. Backupify can give some control back to the I.T. department by providing a secure second copy of all cloud data, which means companies who wouldn’t consider the cloud before can now enjoy the benefits of going cloud without the downside of losing control.

2. Fragmented access to cloud data increases the chances of a mistake.

One of the main benefits of the cloud is the ability to collaborate with others online. You can share files so that others can edit them. You can “sync” data across multiple devices. You can install hundreds of apps that will access your data via APIs. All of these things increase the chance that a person makes a mistake that syncs across multiple locations, or a bug in a third party app screws up your original data source. With Backupify, you can have an independent backup to restore a piece of data or a full account so you can always revert to your previous state.

3. User error is real.

Google has great Disaster Recovery, but that DR is designed to protect users against disasters and incidents that may happen to Google. What about your disasters? What about accidental user deletion? What about malicious deletion by an employee who finds out he is about to get fired?

One of the main use cases we hear about from Backupify customers is that they accidentally delete an email or calendar event and don’t know how to get it back. With a third-party backup, this becomes a non-issue. If anyting goes missing or wrong within your account, simply head on over to your Backupify account to restore the file (or, dare we say, the entire account).

The TechWatch gang appeared to pick up what Rob was putting down and commended Backupify on allowing users to “manage their data on a personal level.” We’ve said before and we’ll say it again, the era of the cloud will be all about taking control of your data. We’re working to make Backupify a tool in the arsenal of that cause. TechWatch thinks we’re on the right track, how about you?

Got a take on data ownership, TechWatch, or Backupify in general? Drop us a line.