According to Google, Google Apps is used by more than 40 million people and a whopping 5,000 businesses are signing up for Google Apps EVERY day! Thus it would appear that – despite what some anti-cloud, anti-Saas pundits tell you – a large number of people are perfectly comfortable letting Google store their data. No surprise there, as our own internal research shows that Google has never lost any Google Apps data.
You read that right: The company that makes its living backing up Google Apps data (among other things) just copped to Google never losing Google Apps data.
Zero. Bupkus. Nada. None.
So what is Backupify still doing here, right? We said Google has never lost Google Apps data (so far as we’ve found). Plenty of Google Apps data has gone missing. And it’s Google Apps users that are responsible for the bulk of the losing. Our research shows that the #1 reason for data loss within Google Apps is user error – as in 63% of the losses.
Below we’ve developed a nice, shiny infographic that lays out how data is lost in Google Apps – and how you can prevent said losses from happening. (Hint: Stop writing your Google Apps password on a Post-It note taped to your monitor.) The infographic is based on our own Google Apps Data Loss report, which we developed by auditing a random sample of quality posts from the Google Apps Help Forums.
For those of you forwarding this graphic and/or whitepaper to your boss, here’s the marketing-speak to use:
“This report identifies the leading causes of Google Apps data loss (all incidents of data loss were found to be beyond Google’s control) and the tools and policies available to bring peace of mind to Google Apps deployments.”
- 89% of Google Apps data access issues were related to data loss (Oh crap, it’s gone!). Only 11% were related to data availability (Oh crap, it’s down!).
- Exactly 0% of all data access issues were Google’s fault.
- User error causes 63% of all Google Apps data loss problems – by far the most common cause.
- Hacked accounts represented a mere 8% of all data loss cases.
Click here to view a larger version of this infographic: