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Rumors are swirling that Facebook is looking to integrate Facebook Credits — those micropayments that let you send monetary gifts to other users — with games from Zynga, the makers of such timesuck singularities as Mafia Wars and Farmville. Basically, Facebook wants to start charging you for all those game applets that are killing office productivity around the world. Think of it as Facebook’s version of the Apple App Store, only without the Silicon Valley hipsterism.
At the same time, Payvment is a new third-party app that aims to make setting up storefronts on Facebook pages extremely easy. EventBrite and TicketLeap already did something similar for Facebook events, but given exactly how much time everyone spends on Facebook, it makes sense that vendors are tired of pointing you offsite to make transactions.
All of which is to say, Facebook as a commerce portal is coming, and it’s going to be huge. Whether you’re buying or selling there, Facebook is going to be a transactional nexus for the next 2-3 years. And all those transactional records will be in some measure dependent on Facebook’s own data integrity and security.
I’d have a backup, if I were you.
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