11 reasons to back up your Facebook page

Jay Baer over at Social Media Examiner recently posted 11 reasons your business needs a Facebook page. Jay’s obvious enthusiasm aside, he makes some good points, and each one is also a reason to back up your Facebook page.

1. Facebook has 350 million global users and counting
   Jay means that an audience this big is worth marketing to, and he’s right. It also suggests that even if Facebook is safe to five nines of daily reliability, that means 3500 users suffer corrupted Facebook data every day
2. Facebook has 100 million US users
   Same point as above; 1000 American Facebookers suffer data loss every day even if Facebook enjoys 99.999% daily data reliability.
3. The average Facebook user spends 55 minutes per day on the site
   Do you really want to lose a “project” you spent 4 an a half hours every week working on?
4. Nearly 80,000 sites are using Facebook Connect
   Protecting your Facebook data now also protects the data (and credentials) you share with a fast-growing list of third-party sites and services.
5. The Facebook fan box is becoming pervasive
   If you make it a point to promote your Facebook activity on your Web site, shouldn’t you also make it a point to protect the activity record — especially the part created by your fans — that’s showcased there?
6. The average Facebook user has 130 friends
   It be nice if you didn’t have to track them all down and friend them again if and when your account gets lost.
7. The average Facebook users “fans” two pages per month
   Again, it be a shame to have to fan all those pages again. It would be even worse to lose all the fan opportunities that disappear if your Facebook Page is corrupted or lost.
8. Only 4% of Facebook pages have 10,000 or more fans
   Thus, if you’re in the 4%, you really don’t want to lose that fan page. If you’re not in that 4%, you need to make sure you don’t lose the fans you have, because it’s a rough climb into the 10K Club.
9. Wall posts don’t affect popularity — all other content does
   The secret to hitting that 10,000-fan 4% is moving beyond wall posts to posting videos, photos, notes, etc. If you’ve invested in these content types, you absolutely don’t want to lose all that ultra-valuable work to a data failure.
10. Facebook now customizes everyone’s news feed
    Long story short, Facebook no longer shows all your friends and fans everything that you post, just the stuff it thinks they’ll like — based mostly on how often that content gets Liked and Shared. If you lose content — or its Liking/Sharing metadata — you could disappear from even your friends’ pages. Don’t let that happen.
11. Facebook now supports real-time search
    Your Facebook posts now appear in Facebook (and Google) search results almost as soon as they appear, so you can’t afford any downtime. The longer your content is missing, the bigger the link-equity hit you take — both on Facebook and off.

These are just a few of the reasons why Facebook is gaining in marketing value, and why Facebook backups are becoming equally indispensable.

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Tagged as: facebook, Facebook Connect, Facebook Page, Google, Online Communities, search, Social Media Examiner, Social network